Make Money From Home Today

When you’re in and around the make money from home circles, you’ll hear people asking, “What’s an authority site?” AND “What’s a Dedicated Site?” And, “Which one is best?”

Well, the answer really depends on what you want to do; both of them are good models for an online business. Today we’ll explore the advantages of an authority site and in my next post we’ll look at the advantages of a dedicated site.

First, let’s start with a brief description of what an authority site actually is.

An authority site is a website that involves a specific niche. It usually contains several products relating to a specific niche rather than just one product.

One of the advantages of building an authority site is that your prospect – or potential buyer – has different product options to choose from. They’re not stuck with just one choice.

If you have a dedicated site – a site that sells only one product – and your prospect is not interested in that product, then you’ve lost all chances of making a sale.

Now, of course, you have to be careful; having too many products to choose from can cause confusion, likely causing your visitors to leave your site and purchase from someone else.

A disadvantage of an authority site is that it takes a lot more time to promote.  When you have a dedicated site that carries one product and one product only, you know where to focus your marketing efforts.

As you can see, there are advantages and disadvantages to an authority site. Next time we’ll discuss some of the advantages of a dedicated site. Once you realize the pros and cons of each business model you’ll be able to decide which is best for you.