The first commandment of internet marketing is “Thou Shalt Not Spam.”
Spam is defined as unsolicited email messages that are sent out to the masses.
Sending out spam will hurt your credibility, destroy your affiliate accounts, cause your ISP to ban you, potentially cause you to lose your autoresponder account, put you in a heap of legal problems and more.
And it just doesn’t make sense since spam doesn’t convert as well as targeted, “opt-in” email messages do anyway.
This is why an opt-in form – where people willingly enter their first name and email address – serves you better and protects what you’re creating. In fact, it’s best to utilize the double “opt-in” option most autoresponders provide.
So, remember, Thou Shalt Not Spam! It’s a very important commandment that you must live by if you plan on being successful on the internet.



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