Joint ventures (also known as JVs) are partnerships between two or more people, usually with the purpose of cross-promoting products.
Most types of JVs – in their simplest form – are really affiliate relationships. For example, you have a product – your JV partner has a forum, website, or email list. They promote your product and you pay your JV partner a commission for the sales he or she generates.
Joint ventures are great, because they allow you to go far beyond what you could accomplish by simply promoting to your own list, or on your own site.
If you’re interested in doing a JV with someone, you should be well prepared before you write to them with your proposal. You must bring something to the table that is of value to the other person – a killer product, a unique service or a very generous commission.
At first, you’ll probably have to JV with people who have lists that are similar to yours in size. Most people won’t be willing to JV with you if their list is over 10,000 people and yours is only 200.
But as your list grows and your connections within your niche increase, you can ask for more and expect more too. So build relationships with people and network wherever you go. You never know when your next JV partner will show up.



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