Make Money From Home Today

In a previous blog post we explored the “going deep” business model. Now I’d like to take a look at the “going wide” business model. The “going deep” model was based on a very narrow niche and building on people’s trust.

In contrast, the “going wide” business model, though it’s still important to build trust, focuses on selling a number of products in different niches. So how does t his work?

For example, you could sell a product from the “make money” niche, one from the “health” niche, one from the “debt relief” niche and so on. Although many of the products you sell may be in the same price range they don’t necessarily have to be.

When using the “going wide” model, you’ll probably not want to market a high ticket item as you would in the “going deep” model. It’ll likely be harder to build the same kind of trust required for people to part with that kind of money.

But hey, you never know.

One of the benefits of this model is that you’re not just locking yourself into one product line. Imagine “going deep” and finding out that NOBODY purchases your $97 product.

That was a lot of work put into a product that ends up collecting dust on your hard drive. With a “going wide” model, you’re usually picking products others are selling that you already know sell well.